Protein-Rich Restaurant Dishes That Will Attract Vegetarians

    Published By: Leon Tuberman  -  Saturday, June 9, 2018

    You can have the fanciest restaurant booths, greatest servers and best food in town, but if you’re dropping the ball in even one area, you’ll be missing out on certain clientele. Nowhere is this truer than when it comes to vegetarians. This healthy lifestyle choice comes with one flaw: a lack of protein. This means that restaurateurs need to have a few dishes on hand that are both non-meat and protein-rich. Fortunately, there are a variety of options that you can choose from.

    Quinoa
    If you were to come across a bag of quinoa at the grocery store, it wouldn’t be much to look at. In fact, it essentially resembles a bunch of seeds. While it might not be the most visually appealing food in the world, it’s actually got nine grams of protein in every cup. Go ahead and add in the fact that it’s gluten-free, and you’re going to attract an even wider audience by cooking with this ingredient.

    Quinoa is also a very versatile food. Many believe that it’s as versatile as rice or pasta. Just take a few moments to look up vegetarian dishes featuring quinoa. With lentils, some spices and a few vegetables, you can even create a delicious and protein-rich chili that is completely devoid of meat. The vegetarian occupants of your restaurant booths will thank you.

    Dark Greens
    Many restaurateurs think they can get by without vegetarian options by simply offering salads. Unfortunately, typical salads don’t pack the protein punch most vegetarians are looking for. If you go the extra mile and offer spinach or kale salads, however, this becomes a non-issue.

    Dark green vegetables offer much more protein than their lighter counterparts. In addition to kale and spinach, this includes green beans as well. Check with your restaurant supplier. If they provide your salads and other vegetables, it’s likely that they have the dark green options that will bring in vegetarians as well.

    Tofu
    It’s understandable that any self-respecting steakhouse might be hesitant to put tofu on the menu. This type of thinking needs to go out the window. Many meat lovers will even occasionally order tofu just to add a little variety. Every half cup of the—whatever it is—contains 10 grams of protein. And when you consider all the cooking possibilities, you can literally make tofu taste like just about anything.

    Black Beans and Rice
    While this may sound more appropriate to a Mexican-style restaurant, black beans and rice is a perfect way for vegetarians to get their protein. It’s not a great snack for patrons who occupy bar tables more than the other restaurant furniture, but it will go great for vegetarians who are just looking for a good meal. There’s nine grams of protein in one cup of this dish, and it can easily be served with anything from guacamole and chips to sweet potato salad.

    It can certainly be a difficult task for a restaurant that’s never catered to vegetarians to make the change. With more and more people focusing on their health, though, it’s something that has to be done. While keeping this in mind, it’s necessary to remember that vegetarians have to work hard to get the appropriate amount of protein in their diets. If you can help them in this endeavor, they’re far more likely to occupy your restaurant booths. 


    Restaurant Tax Mistakes That You Must Avoid

    Published By: Leon Tuberman  -  Thursday, June 7, 2018

    Whether you’re purchasing new bistro chairs or reporting server tips, there are tax implications for just about everything a restaurateur does. With Washington making its legislative focus tax reform, this means you have even more to pay attention to when doing your taxes in 2018 and beyond. If you’re lucky, you’ll get a break on your taxes, but regardless of whether you won or lost in the new reform, there are several tax mistakes restaurants must avoid at all costs.

    Mixing Business With Personal Expenditures
    Restaurant owners would obviously benefit from being able to write off personal expenses, but as is the case with other budding entrepreneurs, this isn’t the way things work. If you’re making purchases directly related to your business, you’ll likely be able to save money when tax time comes around. You have to be very careful, though, when filing your taxes.

    If you bought a new truck, for instance, you must remain cautious if you’re going to claim it as a business expense. You’ll need to take into account what percentage it was used for business purposes. If you’re claiming personal items as business expenditures, the IRS might take note. This can lead to an audit, and that’s never good news for a restaurateur.

    Misclassifying Restaurant Employees
    Whether you’re in the business of filling up bistro chairs or selling Camaros, you must have individuals working for you. When tax time comes, you’ll need to classify them as independent contractors or employees. Keep in mind, though, that you don’t get to just select one of these options because they sound better.

    While independent contractors provide several tax benefits, it’s unlikely that you have any working for you. Chefs, servers, dishwashers, hostesses and any other workers you have direct supervision over are employees for tax purposes.

    If you have someone who periodically writes a blog for your website, they may qualify as a contractor, but you’ll need to make sure none of your workers are misclassified. This can lead to IRS scrutiny you don’t want.

    Failure to Keep Good Records
    There are few people who would deny that recordkeeping is a hassle. In fact, that’s why most entrepreneurs hire someone else to handle this side of their business. If you’re running a restaurant, hiring someone or performing the record keeping duties yourself is essential. Failure to keep appropriate records could result in an inability to write off certain expenses.

    Even worse is the fact that, if you’re audited for any reason, a lack of records can prove detrimental to your business. The IRS will want to review your expenditures and cashflow, and a lack of paperwork means you won’t be able to prove you were doing everything legally. At best, this will result in your restaurant paying higher taxes than necessary. At worst, you may end up facing large financial penalties.

    While you may have gotten into the restaurant business for a love of food, it doesn’t mean you get to ignore the other aspects related to running a business. Just like every other industry, you have to stay on top of your tax responsibilities. Failure to do so could result in a closed restaurant full of empty bistro chairs. 


    How to Increase Revenue When Running a Food Truck

    Published By: Leon Tuberman  -  Tuesday, June 5, 2018

    Not every successful eatery is packed with restaurant furniture and a full waitstaff. Over the past few years, in fact, culinary entrepreneurs have increasingly been investing in food trucks. This is the case even if they own brick-and-mortar establishments. These mobile restaurants serve as a low-cost second “location” or the perfect way to test out the demand for certain cuisine in an area. Whether you are established or just starting, though, these tips to increase food truck revenue are essential.

    Utilize Food Truck Apps
    The advent and increasing popularity of the smartphone has made one cliché overtly accurate: “there’s an app for that.” As it turns out, this applies for food trucks as well. Of course, the very nature of a food truck dictates that culinary masters offer mobile options. This is easily accomplished with food truck apps.

    Roaming Hunger, Truckily and Touchbistro are all apps aimed at food truck services. Roaming Hunger helps consumers find culinary excellence without having to occupy restaurant furniture for a small part of the day. Truckily handles the social media aspect of a food truck, and Touchbistro works as a point-of-sale system that doesn’t need internet connectivity.

    Each of these apps help to increase food truck revenue in their own way.

    Drive Up to Festivals and Events
    One of the most overlooked options for increasing food truck revenue is to show up at local events. This can be a little tricky since you may need to get a permit for some events, but if a festival, concert or other happening is taking place, you’ll have a mass of people who are eventually going to get hungry.

    While customers will likely view benches, curbs and even the dirt as temporary restaurant furniture at these events, you keep sending out the food that makes them feel like they’re in a classy joint. This is also the perfect time to hold social media contests to get people over to the truck. Even if they don’t win, they’ll likely have worked up an appetite.

    Speak to Nearby Business Owners
    Two food truck owners partnering up is as likely as the Philadelphia Eagles and New England Patriots enjoying beers around the bar table together. It’s highly unlikely. Fortunately, it’s not speaking to other mobile restaurant owners that can help increase your revenue. To get more money coming in, you need to talk to the owner of every other type of business near your truck.

    This doesn’t mean you have to set up partnerships. Instead, just let them know you’re in the neighborhood by dropping off a few menus. Of course, it can also help to say employees will get a discount on their items for the first week. This will help ingrain your eatery into the “lunchtime culture” of the area, and from then on, your food truck will be mentioned in the “what do you guys want for lunch today” conversations.

    Food trucks aren’t just ideal because you can avoid bringing café tables or other restaurant furniture. While this helps cut overhead, a food truck can be a huge revenue boost for culinary entrepreneurs. No matter how well off your mobile eatery is, these tips can help you take it up a notch. 


    How Restaurateurs Can Attract More Solo Diners

    Published By: Leon Tuberman  -  Saturday, June 2, 2018

    When culinary entrepreneurs go into business for themselves, they’re typically envisioning restaurant dining tables packed full of large parties. After all, larger parties mean more money. Of course, it would be folly to not create an environment where small parties—or even solo diners—also feel welcome. How else would you get good use out of your smaller restaurant dining sets? With this necessity in mind, here are a few ways restaurants can attract solo diners.

    Provide the Right Seating Options
    Anyone could feel a little awkward sitting by themselves in a large restaurant booth. This is why it’s essential to provide other seating options for solo diners. If you have smaller restaurant dining tables, you’re set. If not, you could always seat patrons who show up alone in your bar area.

    Then again, you might not have a bar area. After all, not every restaurateur wants to go through the trouble of getting a liquor license. If this is the case, you can take longer high-top tables and put them right up against street-facing windows. This lets solo diners “people watch” and avoid the awkward feeling of looking around without a friend to talk to.

    Have Your Menu Online
    When two or more friends are dining out, they typically don’t care where they go. After all, each person has different tastes, so settling on an acceptable compromise is usually what happens. When it comes to solo diners, though, this isn’t the case. They only have themselves to worry about, so they’ll usually search online first to find exactly what they want.

    Unfortunately, your eatery won’t come up in this search if your menu isn’t online. If you’re lucky, a previous patron may have taken the time to photograph your menu and upload it, but this isn’t a chance you should take. Solo patrons want to know exactly what they’re getting, so make sure it’s easily available online.

    Provide Free Wi-Fi
    Providing free Wi-Fi to customers is a growing trend that businesses in all industries have jumped onto. Of course, dining establishments are meant for eating and enjoying friends’ company rather than surfing online. If someone is dining solo, however, they could just end up sitting around staring off into space.

    While solo diners could certainly use their own data to access the internet and avoid boredom, they’ll appreciate an eatery that provides free Wi-Fi so they can save money. This appreciation is likely to bring them back—maybe next time with friends—to occupy your restaurant dining tables.

    Offer Quick Dining Options
    The solo diner is often on their lunch break and has to get back to work quickly, but even if this isn’t the case, most of them don’t feel like sticking around any longer than necessary. This is why you should offer simple classics like soups, salads and club sandwiches. These meals can typically be plated and to the table in under 15 minutes, and this gives solo diners an incentive to come back in the future.

    There will likely never be a restaurateur who caters exclusively to the solo diner, but that doesn’t mean they should be overlooked. Whether your restaurant dining tables are filled with parties of 20 or a single businessman on his lunch break, you’re making money, and this is something you should never forget. 


    How to Speed Things Up When Your Restaurant’s on a Wait

    Published By: Leon Tuberman  -  Thursday, May 31, 2018

    Even if your restaurant typically has a few empty café tables, there will be times when you’re packed and on a wait. These moments can come unexpectedly, and both the waitstaff and back of house can end up stressed over the hectic environment. One of the biggest problems that arises from having a full house, though, is the long wait other patrons have before they’re seated. Fortunately, there are a few methods you can use to speed the process of getting your restaurant off a wait.

    Make It Feel Like They’re Not Waiting
    Your restaurant’s staff certainly wants to get you off a wait, but the most important consideration here is your customers. If you can create a welcoming environment, you can make a 20-minute wait seem like it’s not a wait at all. Some restaurants accomplish this by simply providing free coffee to those who are waiting for a table.

    Other eateries have outdoor restaurant furniture, fire pits, free samples and even blankets to create a more welcoming atmosphere for patrons on the waitlist. By going the extra mile in this area, restaurateurs will pack their café tables with happy guests even if there’s a long wait.

    Have a One-Minute Greet Policy
    The last thing you want to do is rush patrons out of their seats, so what other methods can be used get them out quicker? The obvious answer is to have the servers get everything started in a timelier manner. Instituting a one-minute greet policy will ensure that servers get to the table quickly, and this equates to patrons putting in their orders sooner.

    Of course, not every server will be able to get to a table within a single minute. This is why the one-minute policy should dictate that servers greet tables even if they aren’t in their section. Of course, this should only be done if the section’s server isn’t immediately available, and no one should ever be allowed to take a table that isn’t theirs without express permission.

    Don’t Seat Incomplete Parties
    If three people show up and say they have a party of 12 coming, it’s certainly good for business. When your restaurant is on a wait, however, it’s important not to immediately seat these guests. After all, their nine friends might not show up for 20 minutes, and this equates to several empty café tables that could be used to serve other patrons.

    Patrons typically understand this necessity, but this is only the case if they’re informed ahead of time. This makes being up front with guests essential.

    Consider At-The-Table Payment Methods
    Many restaurants have switched over from the old method of dropping off a check to simply having digital displays at each table. These are usually tablets that also have games that children can play, or at least trivia games, but their selling point is that patrons can get their check whenever they’re ready. This can knock off 10 minutes from table turnovers, so while it’s certainly an investment, it’s likely well worth it.

    Restaurateurs dream of having their café tables constantly full, but this type of traffic comes with increased responsibility. If patrons aren’t being seated in a timely manner, they can quickly grow sour on their favorite eatery. Fortunately, increasing table turnover and decreasing the wait only requires a bit of planning and teamwork. 


    Can Snapchat Really Work for Restaurant Marketing?

    Published By: Leon Tuberman  -  Monday, May 28, 2018

    Dining establishments usually pop up on Snapchat when friends take pictures of themselves occupying restaurant booths. These images range from photos of their favorite dishes to people just enjoying themselves. What more culinary entrepreneurs are realizing, though, is that restaurant marketing via Snapchat is actually an effective promotional tool. Here are just a few things you should know about using Snapchat for restaurants.

    Snapchat Is a Growing Community
    The best way to fill up restaurant booths is to reach large audiences, and Snapchat can certainly provide that reach. While it’s not the size of Facebook, it does have over 150 million daily users. Even better is the fact that more than 40 percent of individuals aged 18 to 34 get on the site every day.

    This equates to a growing audience of active social media users who love sharing photos of their experiences. Fortunately for restaurateurs, this typically includes their time occupying restaurant furniture. This makes a Snapchat presence essential for eateries.

    Patrons Will Market for You
    Just like every other social media platform, patrons will do a fair amount of marketing for you. This could be as simple as taking a picture of themselves and sharing it online. Since Snapchat is catered towards images, though, restaurateurs can get far more out of this type of marketing.

    By simply offering a promotion for those who upload images or videos of themselves from the eatery, restaurateurs can get cheap marketing. The restaurant 16 Handles actually got started by utilizing this technique. They offered three tiers of discounts that patrons could get if they simply uploaded images or videos of themselves to Snapchat. After this was done, they randomly chose a discount to apply to the patrons’ final check.

    Snapping Discounts and Coupons
    Effective content marketing and other forms of inbound promotions require giving consumers something valuable. For most industries, this simply means being informative and knowledgeable. For restaurants, though, providing value typically means giving a discount or coupon code.

    Fortunately, this is fairly easy with Snapchat. You can simply take a photo of a discount code or coupon and share it. While this will certainly get your fans through the front door, it will also increase the likelihood that people will follow you on the site. The more people that follow you, the more likely they’ll soon fill your restaurant booths.

    Create Your Own Geofilter
    Whenever you upload a Snap and your location settings are on, you’ll notice that a variety of filters come up. These range from cities to neighborhoods, but you can also choose specific locations. This means you can create a geofilter for your restaurant at its current location, and when patrons upload photos there, they can “tag” the geofilter in much the same way that Facebook allows consumers to “check in.” This step must not be overlooked with marketing on Snapchat.

    Using Snapchat for restaurant marketing might still be an emerging area, but it’s one that’s seeing increased popularity. Like every other social media platform, it took some time before business owners learned to market effectively on the site. Now that Snapchat is in widespread use, though, the tools for effective promotion are readily available. While it may not fill up as many restaurant booths as Facebook marketing, Snapchat is certainly not a platform to be ignored. 


    5 Considerations When Purchasing Restaurant Furniture

    Published By: Leon Tuberman  -  Saturday, May 19, 2018

    It goes without saying that restaurant furniture is an integral part of any dining establishment. After all, the best service and food in the world mean nothing if guests aren’t happy with where they’re eating. Of course, restaurant furnishings are a big investment, and this makes it important to consider a variety of factors before making the purchase. With that in mind, here are some of the most important considerations when buying restaurant furniture.

    1. Avoid Used Restaurant Furniture
    A restaurateur can purchase just about everything used, but this doesn’t mean that they should. Commercial restaurant equipment for the kitchen is one example of where purchasing used wouldn’t hurt. When it comes to restaurant furniture, though, new is the way to go.

    Café tables and other furniture break down quicker than appliances, so you may end up spending more money replacing used furniture. On top of this, what if you can’t find the same style? It’s also highly doubtful that you’ll get warranties on pre-owned restaurant furniture.

    2. Think Outside of Local
    It is very likely that you can find restaurant furnishings in your local area, and while purchasing local is great for food ingredients, it’s best to think regionally or nationally for your furniture. This is because you’ll probably have difficulty finding the style that aligns with the branding you’re aiming for locally. When searching online, however, there are thousands of unique styles to choose from.

    3. Always Go for Comfort
    Many restaurant concepts pride themselves on a “beyond casual” atmosphere. Rhinehart’s in Augusta, GA, for example, only has picnic benches for their patrons to occupy. They’ve managed to stay relevant, but most eateries won’t be as successful in impressing their patrons with uncomfortable restaurant furniture.

    Instead, restaurateurs should focus on comfort when they’re purchasing restaurant booths and other furnishings. There are undoubtedly many brands out there that thrive with not-so-comfortable seating, but if you were looking for picnic benches, you’d probably visit Wal-Mart instead of searching online.

    4. Ensure Chairs Complement the Tables
    When picking out restaurant furniture chairs, you want to make sure that they complement the tables. This should include choosing the same materials and style. This is an essential aspect that can bring the entire concept together and create a more welcoming environment. One way to ensure the chairs work well with the tables is to simply purchase full restaurant dining sets rather than buying piecemeal.

    5. Consider ADA Requirements
    One of the most overlooked aspects of purchasing restaurant furniture is complying with the Americans with Disabilities Act (ADA). Restaurants that aren’t accessible to individuals with disabilities can face huge fines and court settlements. Make sure to measure the dimensions of your dining area and consider the size of the furnishings. If your tables prevent someone in a wheelchair from making it through the aisle, you may face legal issues.

    The restaurant furniture you choose will have a huge effect on how patrons view your eatery. This is why you should never make a purchase without a little bit of homework. By following the aforementioned tips, you’ll be well on your way to filling your eatery with the best furnishing on the market. 


    What to Look for in Commercial Restaurant Equipment

    Published By: Leon Tuberman  -  Thursday, May 17, 2018

    From bar tables to a reliable restaurant supplier, there are a variety of necessities required to create a successful eatery. One of the most essential aspects, however, is buying the right commercial restaurant equipment. Whether you’re just starting out in the industry or are opening a second location, picking the right grills, deep fryers and other back-of-the-house equipment is a necessity. Fortunately, there are a few factors you can look at to ensure you purchase the best commercial restaurant equipment out there.

    Seek Out Maintenance Contracts
    Many restaurateurs think they can simply buy restaurant equipment and be set for the life of their business. What they fail to realize, though, is that cooking equipment and other items will need maintenance and repair from time to time. Even the best commercial restaurant equipment will break down eventually, and when this happens, it could shut down the entire establishment.

    This is why it’s necessary to seek out commercial appliances that come with maintenance contracts. This contract can be with the original manufacturer or the company it was purchased from, but it’s essential to have one in place. If this is cost-prohibitive, it’s necessary to speak with a third-party expert who will sign on for repairs.

    Used Isn’t Necessarily Bad
    Just because it’s smart to purchase items with a maintenance contract doesn’t mean that used commercial restaurant equipment should be overlooked. As stated, there are third-party companies who will handle this, and in the end, you can save thousands by purchasing used kitchen equipment over new.

    The most important aspect of this is finding reliable equipment and knowing what to look for. Eateries that are going out of business will often auction off their kitchen appliances, and this presents a great opportunity to get equipment for cheap. It’s also necessary to ensure the items meet code requirements, and performing a bit of research on the manufacturer is ideal. If you can find items that are still under warranty, it’s an additional win.

    Size Considerations
    You can find all types of great deals on both used and new commercial restaurant equipment, but if you fail to take size considerations into account, you may end up losing money. You need to have a planned layout for your kitchen, and this should include the maximum amount of space that will be used for certain items.

    It’s important to remember that simply “getting everything to fit” isn’t enough. There needs to be enough room for employees to safely move around to avoid potentially injurious accidents. You should also consider ventilation needs. Even if your local codes aren’t too strict, proper ventilation is essential for the health of your employees and patrons.

    Purchasing commercial restaurant equipment shouldn’t be taken lightly. This is a huge investment that will certainly affect the eatery for years to come. There are many considerations to take into account, but restaurateurs who at least pay attention to the aforementioned requirements will be a step ahead in the game. Always remember that the right equipment, whether in the dining area or kitchen, can make or break a dining establishment. 


    What the New Tax Law Means for American Restaurants

    Published By: Leon Tuberman  -  Tuesday, May 15, 2018

    The news has recently been swamped with reports and opinions related to the new tax law signed by the Trump Administration. As with any other tax issue, understanding the new rules can be complicated, and those who specialize in serving patrons occupying café chairs might have trouble understanding what the recent law says. Most consumers and business owners know they’ll be affected, but they’re just not sure how. With that in mind, here are a few ways the new tax law will affect restaurant owners.

    5-Year Bonus Depreciation
    Tax deductions on a restaurant’s larger expenses usually have to be taken over several years. For the next five years, however, business owners can deduct 100 percent of new purchases all at once. After 2022, this percentage will go down, but until that point, anything from commercial restaurant equipment to new bar tables can be fully deducted on the following year’s taxes.

    One positive aspect of this deduction is that there is no limit to it. If a restaurant owner spends $100 million on renovations and new café chairs, they can deduct the full amount. It is important, though, to recognize what can’t be deducted in this way. Buildings and real property don’t fall under this deduction, so the new tax law isn’t an excuse to open up five new locations next year.

    Lowered Taxes on Pass-Through Income
    Most restaurants operate as pass-through entities. This means profits are passed through to the owner, partners and shareholders so they can then pay taxes on the income. The tax on pass-through profits was just under 40 percent, but the House of Representatives created a bill that dropped this to 25 percent.

    In addition to this, restaurant owners that make less than $75,000 a year will see even lower tax rates. For a restaurateur who only brings in $75,000 a year, this lowered tax rate can help with everything from buying new café chairs to improving marketing strategies.

    More Exceptions to Estate Tax
    The estate tax is levied on assets and businesses that are left behind to someone’s descendants. Certain income thresholds must be met to face these taxes, and in many cases, restaurants run by a family end up facing the tax.

    The House was attempting to overturn the tax entirely, but the Senate instead doubled the amount that’s exempt from being taxed. Thanks to the new rule, any amount under $11 million will not face the traditional 40 percent tax. When looking at the number of restaurant owners who have this amount of money to be left behind, though, it becomes apparent only the most prominent restaurateurs will be affected by the change.

    The new administration has created rules—such as once again allowing tip pooling—that directly relate to restaurants. The new tax plan, however, will have even larger repercussions without actually mentioning restaurant owners in the law at all. The best thing a restaurateur can do is take a seat at a café chair when it’s slow, read up on the new tax law and decide how to best go forward to make the most of the updated rules. 


    Restaurant Content Marketing Tips That Actually Work

    Published By: Leon Tuberman  -  Saturday, May 5, 2018

    Most restaurants have patrons that didn’t need to encounter a single piece of marketing to start frequenting the eatery. Unfortunately, these individuals are few and far between, and the bulk of bar tables in an establishment only get filled when consumers are attracted through marketing. Content marketing for restaurants is one of the best ways to reach these individuals, but this is only the case if it’s done right. The wrong message will fail to reach its audience, but there are plenty of content marketing tips for restaurants that can avoid this.

    Break Out of the Box
    Far too often, budding entrepreneurs feel as if their company will only do well in one area of content. Whether this is blogs, articles, videos or images, they’re essentially boxing themselves in with this constrained thinking. Successful restaurateurs understand that what attracts one person to the bar tables can be completely different from what attracts another.

    Owners typically realize that images are great for restaurant content marketing. A picture of a juicy burger or delicious chocolate cake, for instance, can go a long way. Then again, videos can be used to show friends having fun in the restaurant booths. Blogs and articles can be crafted that cover local food and beverage news. The lesson here is to utilize as many types of content as possible.

    Repurpose Successful Content
    “Repurposing” content is a great method of marketing utilized by experts across the country. Repurposing basically means taking one piece of content and recreating it in another form. A drink recipe posted on the eatery’s blog, for instance, can later be turned into a video with the bartender showing consumers exactly how to make the beverage.

    Of course, this is only worth the trouble if a certain piece of content did well when posted. A blog that only got three likes on a page with 2,000 followers, for instance, isn’t likely to do much better as a video. If restaurateurs can pinpoint their best content and then repurpose it, they might just need to purchase extra bar tables to handle the additional business.

    Get Personal With Followers
    There are over 620,000 restaurants in America, so consumers have no shortage of options. This is likely why they’re looking for more in the places they choose to patronize. People often look at social responsibility and atmosphere, but consumers are also demanding a more personal relationship with those they do business with.

    This reality should be a huge consideration when creating content marketing for restaurants. Patrons want more than just pictures of food and PDF menus—they want to feel connected. This can be accomplished by using social media to post behind-the-scenes images, telling the brand story, creating videos that provide value instead of blatant marketing, and even replying to comments on Facebook.

    Being successful in content marketing for restaurants isn’t the easiest thing in the world, but in all honesty, if it was easy, it probably wouldn’t work. It’s not often that the bar tables fill up on their own, and with the right content marketing strategies, they fortunately won’t have to. 



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